Ingrid Bergman

The mathematics of trust (in the media)

The mathematics of trust (in the media)

A recent wedding celebration for Sweden Democrats leader Jimmie Åkesson resulted in controversy, as one of the guests in attendance was reportedly linked to organized crime. Following this “wedding scandal”, a columnist noted that the party’s voters had not been significantly affected. Instead of a decrease in trust - which one might have expected - 10% of them stated that their confidence in the party had actually increased. “Over the years, the Sweden Democrats have surprisingly emerged unscathed from their numerous scandals,” she wrote. But is this really so surprising?